Recode podcast image

Why You Should Care: New York Times Surviving a Must for New Trade Media Including Auto Publishers
[Podcast tells how & why you should listen]

Situation behind this Podcast :

• Why you should listen to a ReCode podcast about a major newspaper: To sustain your Brilliant Career.

• As NYT, Forbes, Business Week are setting the tech survival strategy for automotive trade publishers, bloggers and forum platforms.

• Another example/reason you should start “paying for your media”—Pay, Know, Be
Smart, and stay ahead.

The Significance of this Podcast:

• Important that auto execs & dealer management needs to know what newspapers & auto trade pubs are doing to deliver the significant news that will transform strategy & market communications.

Be Savvy & Listen to the two editorial leaders from NYT tell how they are changing print media to digital and staying alive and relevant.

News You Need to Know

Motor City West HeaderTakeaways: Thinking thinkLA’s Friday Afternoon Conference Works with Test Drive Experiment, Incentives, Data, Carla, MX 5, & Disruptive Trends

The Situation:

• thinkLA is a nonprofit association founded to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising.

• The members are the power people in LA's creative, entertainment, & digital marketing including ad and PR agencies.

• thinkLA stages conference like Motor City West in several different market segments

Significance of this conference:

• The conference management team sold out the event on a Friday afternoon - easily 300 people in the room.

• The conference content hit on the State of the Industry from Motor Trends Editors to AutoDisruptors to, Carlabs with a machine learning bot named Carla coaching you on how to find the car you want.

• Auto marketing is alive in LA when a conference like this "works" so well.

Get the Takeaways

FOA Image biggerThe Future of Cars: How Asian EV Makers View Market & Strategy

The Situation:

• The Future of Cars is Now.
• How people will move about in the future is central strategic focus
• What is the focus of every Asian OEMs and autonomous vehicle developers?
• The LA World Affairs Council staged The Future of Asia Conference in late Sept.
• Agenda featured expert panel focused on the future of cars in Asia & U.S.

The Significance of the Panel Presentation at this Conference:

• Understand future of vehicle technology, manufacturing, and utilization by Asian auto makers
• Note particularly how the 2 Chinese OEMs see future market, development & manufacturing.

See the summary of the insights, observations, & assessments by 3 expert panelists.

Entech Varrity One - eric-bergerTen Latest Entertainment & Technology Trends from Hollywood & Variety Magazine Conferencing

1. Live Streaming of programming content is hot.
2. Controlled Ad Viewing on Specialty Programming platforms (Crackle).
3. Mobile viewing of movies,car ads,& news growing: Blocking still a constraint.
4. Influencer Marketing is powerful means to increase audience.
5. Two new programming sites producing own content – Crackle & EPIX.
6. Charity Site, Pixhug, becoming an effective way to raise money for causes.
7. Lots of focus in panels on Millennials and their viewing practices
8. Monetizing video is big challenge even in TV.
9. TV production companies & studio obsessed with Story Telling.
10. VR has big future but viewer access using the “boxes” is challenge.

For more detail on a least some of what came down in presentations
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Upcoming Industry Events

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Industry People

Brian Geitner President, Media Solutions Group.Cox Automotive - 12/31/1969

Cox Automotive Names Brian Geitner President Of Media Solutions Group

Brian Geitner has been named President, Media Solutions Group. As President, Geitner will oversee the company's Autotrader, Kelley Blue Book and business divisions and brands.

Geitner will begin his new role on August 15, reporting directly to Mark O'Neil, Chief Operating Officer of Cox Automotive. Geitner succeeds Jared Rowe, who is departing the company for a new opportunity outside of the automotive industry.

Since 2015, Geitner was President of Financial Solutions Group at Cox Automotive responsible for the advancement of NextGear Capital. Under Geitner's leadership, NextGear Capital doubled in size, expanded internationally and became a powerful financing option for wholesale and independent dealers. Geitner joined Cox Automotive in 2012 as Chief Executive Officer of Dealer Service Corporation.

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Weekly Industry News Poll

Should the Way NHTSA Measures MPG be Changed?

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Disruptors: Startup News

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Industry News That Matters

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Press Releases

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Smart Charts

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Significant Blogs & POVs

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Studies and Reports

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How-To By The Experts

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Test Drives

2016 Lexus ES

2016 Lexus ES
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