Securing the Connected Car: Connectivity Best Practices, Challenges & Implications
THE SITUATION with Connected Car Management:
Cisco’s CTO published White Paper on how to be ready for new market
Cisco's role is “sensing and evangelizing” key trends to automotive.
Seeks to outline how the industry including dealers needs to be ready.
WHY SIGNIFICANT TO YOU NOW:
1. Note and dig into 6 areas listed from vehicle design to Post Purchase
2. Will enable you to pay close attention to & understand ecosystem.
3. You will gain a grasp of each step in lifecycle of a Connected Car.
Take the time to plow through this comprehensive document and capture the 6 steps in your "Automotive Future(s)" folder.
Freak Out, Buy a Car: 5 of 8 Emotional Steps in buying a car are Negative, Frustrating & Fearful.
SITUATION That Prompted Research:
Emotions drive purchase decision;Cause shoppers to leave before sale.
Buyer research rates positive feelings during 8 steps of purchase.
Tradein appraisals, deal terms, & financing made people disappointed.
SIGNIFICANCE of Research:
Dealers can control car buying experience & manage buyer emotions.
Emotional highs & lows of vehicle purchase are measured & rated.
Dealers to be transparent with pricing, payments & educate prior to F&I.
The Most Frustrating Step in Car Buying Car – It’s Not What You Think. New Research Measures Emotions During Purchase
Mobility will be disruptive & transformative going forward.
Too many companies competing for market share of mobility.
OEMs want to get into mobility services; Competing with Silicon Valley.
Significance or Takeaways for Dealer Mgt
Google & Apple more interested in mobility services instead of cars.
Big winners will be data miners using Artificial Intelligence & analytics
War over access to mobility & data is coming.
Auto industry becoming new business with opportunity to control data.
See source article from John McElroy's insightful posting
"Pitfalls, Opportunity and the Big Mobility Shakeout"